Our portfolio showcases projects where a clear revenue plan converted strategic hypotheses into measurable growth. Each case combines discovery, prioritized experiments, and operational handoff so outcomes persist after the engagement ends. The examples below highlight how focused workstreams, rapid validation, and accountable playbooks helped organizations grow new channels, increase conversion, and lift revenue per customer. For each project we include the initial challenge, the approach taken, and the quantitative improvements that followed. These studies are representative of our method: link hypothesis to test, scale what works, and embed new processes so teams sustain progress.
We focus on projects that produce clear revenue signals within three to nine months. Our experience spans SaaS, marketplaces, and professional services. Each engagement begins with an alignment workshop to set revenue assumptions, then moves into prioritized experiments that prove or disprove the core hypothesis. Workstreams include pricing experiments, targeted account based acquisition, retention playbooks, and funnel optimization. Clients receive a measurement plan and a handoff package so improvements are operationalized and tracked continuously. Below are selected projects that demonstrate the range and depth of outcomes our approach delivers.
Problem - Low conversion from trial users to paid plans. Approach - Prioritized onboarding experiments, clearer value milestones, and targeted messaging for high-intent cohorts. Outcome - 42 percent lift in trial to paid conversion over four months, with repeatable onboarding playbooks and dashboard tracking for ongoing optimization.
Problem - Slow adoption in a targeted category. Approach - Segment-focused go-to-market plays, two rapid pilots for incentive design, and seller enablement. Outcome - 3x higher listing activation rate for target sellers and a new acquisition funnel that reduced time-to-first-transaction by 37 percent.
Problem - High churn among mid-size clients. Approach - Root cause analysis, targeted success playbooks, and a quarterly health cadence. Outcome - 18 percent reduction in churn across the cohort, with updated contract terms and success metrics embedded into the client onboarding flow.
Begin with a short alignment session where we document the revenue hypothesis and the highest uncertainty areas. We then recommend a scoped pilot or advisory sprint designed to surface leading indicators quickly. Our pilots include clear success metrics and a replayable execution plan. When experiments prove positive, we create the playbook and handoff package so your teams can continue to scale results. Leadership receives transparent reporting that shows both forward-looking signals and realized revenue impact. We tailor the engagement to your resourcing and time horizon so you can decide how fast to scale.