Team around a table discussing strategy with charts

About Lightwoodview

Lightwoodview was founded to help organizations move from fragmented initiatives to cohesive revenue plans. We believe growth is both strategic and operational. Strategic clarity ensures teams invest in the highest-impact opportunities. Operational rigor turns plans into outcomes. Our team pairs experienced operators with analysts and product thinkers to develop plans that are measurable, accountable, and repeatable. We prioritize frameworks that create alignment across marketing, sales, product, and customer success so each function contributes predictably to revenue. Our clients range from early-stage companies refining go-to-market priorities to established firms optimizing portfolio allocation for growth.

Our Mission

Our mission is to make revenue predictable through disciplined planning. Predictability starts with a clear hypothesis about where revenue will come from and why. We help teams codify that hypothesis into measurable goals, prioritized initiatives, and short feedback cycles. That means defining acquisition and retention experiments, sizing funnel assumptions, and building a cadence for decision-making. We work with leadership to balance near-term commercial opportunities and longer-term product investments so resource allocation aligns with the revenue trajectory the company needs. The result is a practical roadmap with clear owners and quantitative checkpoints that enable faster, evidence-based investment decisions.

Outcome Focused

Every initiative aligns to revenue impact and measurement plans.

Operationally Practical

We translate strategy into accountable projects and execution rhythms that teams can sustain.

How We Work

Assess

We audit existing funnels, commercial processes, and data to identify high-leverage opportunities.

Design

We co-create prioritized roadmaps with clear owners, timelines, and success metrics for each initiative.

Execute

We support pilots and transfers of playbooks to internal teams so improvements scale reliably.

Leadership

Our leadership blends GTM operators, product strategists, and analytics experts. We emphasize practical plans that executive teams can fund with confidence. Each leader has run revenue functions or led major growth programs, combining hands-on experience with frameworks that help cross-functional teams coordinate and measure impact.

Portrait of founder
Alex Reid
Founder & CEO
Portrait of head of analytics
Priya Desai
Head of Analytics
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